Born from frustration with substandard yoga mats, Prateek Kedia and Shreya Bansal founded WiseLife to redefine fitness gear in India. From ₹39,000 in early sales to ₹3 crore, Shark Tank success, and Rukam Capital’s ₹8 crore funding, the brand is scaling up to deliver eco-friendly, high-quality yoga products for holistic wellness.