Amazon Founder Jeff Bezos' former executive assistant Ann Hiatt said working for Bezos was "relentless" and the environment could be "unforgiving". She told Insider, "In a single word (relentless), is who he is and who he wants his employees and...company to be." Notably, Bezos initially thought of naming the e-commerce giant 'Relentless.com' and the domain still leads to Amazon's website.