Kisah Apparels has raised ₹13 crore in pre-Series A funding, led by Wow! Momo’s Sagar Daryani. The profitable, data-driven brand plans to expand its offline retail, D2C channels, and marketing efforts. Targeting India’s $20 billion ethnicwear market with stylish menswear, Kisah aims to scale its omnichannel presence sustainably, with three new stores planned and global ambitions in sight.