The WWE Shop has revealed the top 10 merchandise-selling wrestlers of 2025, as of November 11. The list features top female Superstars like Rhea Ripley, Alexa Bliss, and AJ Lee, who returned to WWE for the first time in over 10 years. Other top Superstars include CM Punk, John Cena, Roman Reigns, Cody Rhodes, Jey Uso, Penta, and Jacob Fatu.