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YouTube Shorts risks cannibalising long-form video business: Staff
short by Nidhi Sinha / on Monday, 4 September, 2023
YouTube Shorts risks cannibalising the long-form video business of the Google-owned platform, Financial Times reported quoting senior staff. TikTok competitor Shorts, which has amassed over two billion users since its launch, has reportedly drawn away audiences from longer videos. The report noted that long videos produce more revenue for YouTube as they allow more space for advertisements.
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