YouTuber Lilly Singh, better known as 'Superwoman', has launched her own lipstick shade 'Bawse' in collaboration with Smashbox Cosmetics. The matte liquid lipstick in a deep red shade is one of the twenty colours available in the 'Always On Liquid Lipstick' range. Currently, it is available on the websites of Sephora and Smashbox for $24.