Facing criticism over its World Environment Day campaign featuring actor Aditya Lakhia, Zomato on Thursday took down the video. It featured Lakhia as 'Kachra', his character in 'Lagaan'. Among those who criticised Zomato was filmmaker Neeraj Ghaywan, who tweeted, "Kachra...was one of the most dehumanised voiceless depictions of Dalits...in cinema. Zomato has...made a repulsive #casteist [ad]."