Actress Aishwarya Rai Bachchan's absence from L'Oreal Paris' Cannes 2026 campaign video at Cannes Film Festival has drawn criticism. The brand posted a video showing large promotional posters being unfurled across a hotel building. The visuals featured Alia, Viola Davis and Eva Longoria, among others. Aishwarya has been linked with L'Oreal Paris at Cannes for more than two decades.