In August 2016, Akash Joshi and Ankur Pathak founded IMAST in Indore. Specialising in tech solutions for distribution segments, the startup quickly attracted clients like Raymond, Ashok Leyland and Fujifilms. Despite COVID-19 challenges, IMAST achieved 100% client retention and aims for ₹50 crore revenue by FY25. With 150+ team members, the company serves over 20 million channel partners globally.