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YouTube to reduce reach of creators reposting videos on Shorts

short by Jessica Rajan / on Saturday, 3 October, 2026
YouTube is updating its Shorts recommendation system to prioritise original content and reduce the reach of reposted videos. Creators are encouraged to add original commentary, unique edits or storytelling, while minor technical changes and templates may not be enough. Channels mainly aggregating or re-uploading content without meaningful additions could see lower distribution in the Shorts feed.
read more at Google