Gujarat women artisans thrive via SHGs this Navratri

Rural women entrepreneurs in Gujarat are using Navratri to expand businesses through Self-Help Groups, selling traditional embroidery, chaniya-cholis and jewellery at exhibitions in cities like Ahmedabad, Mumbai and Hyderabad. Supported by Mission Mangalam, platforms like Saras Mela and Ahmedabad Haat are helping women gain financial independence and market traditional craftsmanship nationwide.