Several agencies charge between ₹25,000 to ₹2 lakh to spread unmitigated hatred against a particular player, PTI reported citing an industry insider. "To run a campaign...customised stats could be given...It's up to them to make the...topic trend," the insider added. Recently, Travis Head's wife Jessica Davies and Shreyas Iyer's sister Shrestha Iyer spoke about online abuses directed at them.