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Era of 'free' memory over: Sridhar Vembu as prices climb 500% in 12 months

short by Mansi Agarwal / on Tuesday, 18 August, 2026
Zoho Co-founder Sridhar Vembu reacted to a report that memory prices have risen 500% over the past 12 months due to AI. "For a long time, programming languages were designed with the assumption that memory is 'free'. That era has now ended," Vembu said. "Memory prices, along with AI token prices, have made business very difficult," he added.