Why is Italy's PM Giorgia Meloni trying to trademark her voice?

Italian Prime Minister Giorgia Meloni has applied to trademark her voice. The main concern behind the move is AI voice cloning. She has previously spoken out against deepfakes and AI-generated fake content, saying they can "deceive, manipulate and harm anyone". The move comes ahead of the 2027 general election, amid concerns that AI-generated speeches could influence her election campaign.