Vijay Sales expects 20-25% festive sales growth despite electronics price hikes

Electronics retailer Vijay Sales is expecting 20-25% growth in festive sales value, with unit sales projected to rise 5-8%, Director Nilesh Gupta said. He attributed sustained demand despite price increases to widespread EMI financing, which accounts for 75-80% of purchases. He also cited strong demand for premium products and unexpected rise in AC sales amid unusually warm October weather.