After urging Indians to support homegrown products, Narendra Modi is leading by example by wearing watches from Jaipur Watch Company, India's first micro-luxury watch brand, the company stated. Known for Indian craftsmanship watches featuring coins, miniature art, vintage handicrafts, and peacock feathers, the brand is also worn by Raveena Tandon, Raftaar, R. Madhavan, and Jitendra Kumar.