Actor Shah Rukh Khan has become India's most valuable celebrity with a brand value of nearly ₹1,700 crore, according to a Kroll report. SRK moved up two places to beat cricketer Virat Kohli, who held the spot in 2024. Ranveer ranked second (₹1,550 crore), Virat ranked third (₹1,500 crore), and cricketer Sachin Tendulkar ranked fourth (₹1,200 crore).