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We don't want to ship AI for AI's sake: Apple CEO John Ternus

short by Neeraja Nath / on Sunday, 1 November, 2026
Apple CEO John Ternus said the company wants people to love its products without having to think about whether AI made them work. "We don't want to ship AI for AI's sake...What matters is, did we build something that they really love?" he stated, amid criticisms over Apple's AI progress. Apple is "absolutely going to leverage AI", Ternus added.
read more at NewsBytes