Bryan Johnson, known for his age reversal experiments, launched a health plan "Immortals" for $1 million (₹9.06 crore) per year, with only three spots available. The plan includes a concierge team, BryanAI, extensive testing, millions of biological data points, continuous tracking, skin and hair protocols, and access to therapies. "It's…exact protocol I've followed for…last 5 years," Bryan said.