Top AI adopters in customer service see 50%+ KPI gains: EY

EY India's latest report finds only 23% of enterprises—classified as 'Achievers'—gained 50%+ improvements in key performance indicators including customer experience, revenue, and agent productivity via AI. Meanwhile, 44% 'Aspirants' saw under 10% gains. EY notes value realization remains uneven, with top performers prioritising data, governance, and end-to-end AI integration over fragmented deployments.