We’re also attacking them: Axis Bank CEO on fintech competition

Axis Bank MD and CEO Amitabh Chaudhry said banks are stepping up efforts to reclaim market share lost to fintech firms. "We are also attacking them every day. It's not just one-way traffic," Chaudhry said. He acknowledged that fintechs have captured significant market share from banks in certain segments, citing the brokerage industry as a prominent example.