Filmmaker Rajkumar Hirani said a producer doesn't even get ₹50 crore when a film grosses ₹100 crore. "When you talk about a film doing ₹100 crore business, 50% of it goes to multiplexes...After that, there's also...distributor's share and also advertising costs," Hirani added. "So what comes to the producer is around 40%, or sometimes 35%, depending on circumstances," he stated.