Former Myntra CEO Ananth Narayanan-founded Mensa Brands has said that it has fired less than 30 employees. The employees were laid off from the company's India Lifestyle Network division, which includes MensXP, iDiva, and Hypp. Founded in 2021, Mensa Brands became India's fastest unicorn after it achieved a valuation of over $1 billion six months after launching its business.