21 kg laddu auctioned for record ₹39 lakh in Hyderabad

The famous Balapur Ganesh Laddu prasadam weighing 21 kg has been auctioned for a record ₹39 lakh on the final day of Lord Ganesh idol immersion in Hyderabad. Sama Praneet Reddy, a businessman, emerged as the successful bidder, breaking the previous year's record of ₹35 lakh. The tradition began in 1994 when a local farmer won the laddu for ₹450.