After YRF released new poster of Alia Bhatt-starrer 'Alpha', fans compared it with Timothée Chalamet-starrer 'Dune' poster. The poster featured Alia, Sharvari, Bobby Deol and Anil Kapoor in a rugged setting, with a sepia-toned muted colour palette and desert-like backdrop, resembling the style of 'Dune'. Recalling how 'Kalki 2898 AD' poster was also similar, fans called it "blatant copy-paste".