Keralam's all-women network records ₹44-cr turnover in Onam sales

Kudumbashree, Keralam's women-led poverty eradication programme, recorded a turnover of ₹44.89 crore through state-wide Onam marketing initiatives held from August 20 to 25. The turnover rose ₹4.45 crore from last year's ₹40.44 crore. Women farmers earned ₹10 crore from flower and vegetable sales. The initiative also boosted product sales through its Pocketmart e-commerce app during the festival.