CEO of ₹9,100-crore company makes board of 13-year-olds, says it helps company do better

Fashion giant Pacsun's CEO Brieane Olson has created a Youth Advisory Council of 15 Gen Alpha and Gen Z members aged 13-22 who meet annually to weigh in on the ₹9,100-crore company's decisions. She said Gen Z and Gen Alpha are "greatly misunderstood", as the council has helped Pacsun do a "better job". The council's members are rotated every year.