Digital ads to account for 80% of global ad revenue by 2029: Report

Digital advertising revenue is rising and is expected to account for 80% of global advertising revenue, a report by ICICI Securities said. It added that digital advertising accounted for 63% of India's total advertising revenue in 2025, reaching ₹947 billion. The report further said digital media has overtaken television as advertisers can target specific audiences and measure consumer responses.