A Zomato user took to social media to share a screenshot showing Zomato charging ₹2 extra as "veg mode enablement fee". "Being a vegetarian in India these days feels like curse! Zomato's latest masterstroke—introducing an "extra charge" for the veg enablement fleet," he wrote. "Thanks, Zomato, for proving once again that being veg is now a luxury tax," he added.