Three people lost their lives in an accident on Saturday when the car they were travelling in plunged into a ditch 15-20 feet deep at Parladka on the Puttur bypass road. The deceased have been identified as 86-year-old Annu Naik from Jattipalla, Sullia, his 57-year-old son Chidananda Naik, who was driving the car, and their 67-year-old neighbor Ramesh.