Honasa Consumer Pvt Ltd, Mamaearth's parent company, announced CMO Anuja Mishra’s resignation effective June 30, 2025. CEO Varun Alagh will assume interim CMO duties. Mishra, who joined in 2022, shaped marketing strategies for brands like Mamaearth and BBlunt. Her career includes leadership roles at Nestle, PepsiCo, and Godrej Consumer Products.