Hitesh Kewalya, director of 'Shubh Mangal Zyada Saavdhan', said in an interview that the film is not specifically about homophobia or homosexuality. "It's about the feeling of love, and we want everyone to come to the theatres and experience it," he added. Kewalya further said that the idea of the film came up after he finished writing 'Shubh Mangal Saavdhan'.