India is in talks with Singapore-based Ant International to link digital payments platform Alipay+ with its UPI for cross-border transactions, Reuters reported. The move would help make payments easier for Indian tourists as they would be able to use UPI with merchants in countries that have signed up with Alipay+. Ant International, founded by China's Ant Group, now operates independently.

Physical gaming media imports could become costlier in India after the Union Budget 2026-27 proposed withdrawing certain Basic Customs Duty (BCD) exemptions and concessional rates for imports of content recorded on physical media, Republic World reported. The move is likely to impact PlayStation and Xbox discs imported into the country once the exemption window closes, the report added.

Enterprises operate across dozens of tools, but fragmented data causes attribution errors, wasted spend and slow optimisation. Disconnected signals prevent a unified performance view. Intellsys ADGPT consolidates 200+ integrations into a single data layer, enabling cross-channel consistency, real-time insight and decision clarity. Unified pipelines shorten optimisation cycles.

Channel-level dashboards encourage reactive decisions and late corrections. Ad intelligence unifies paid, organic, CRM and product data to create forward-looking performance models. By understanding constraints and lift curves, teams forecast outcomes and scale winners confidently. This approach moves marketing from guesswork to structured planning and long-term growth velocity.

Automation fails when ad platforms, CRM and commerce data remain siloed. Intellsys ADGPT standardises inputs into a single schema, enabling automated triggers, pacing control and budget optimisation. A unified data layer improves predictive accuracy, reduces blind spots and aligns spend with revenue outcomes.

Clicks, impressions and leads describe activity, not causality. Across ecommerce, SaaS and B2B, teams track volume but lack insight into what drives outcomes. Ad intelligence links spend, attribution, velocity and customer behaviour to surface decision levers. This shift from reporting to intelligence improves budget allocation, experimentation quality and revenue predictability across channels.

Intrapreneurs build new products and ventures within established firms. Examples like Gmail and enterprise cloud initiatives show how internal innovation reduces dependency on external acquisition. Indian firms enabling intrapreneurship unlock faster experimentation while retaining governance control.

MMM uses statistical models to estimate incremental impact across channels and business variables. This macro lens contextualises digital performance within economic and seasonal factors. Organisations combining MMM with campaign analytics improve scenario planning, launch forecasting and long-term media efficiency rather than short-term optimisation bias.

Customer experience failures increase churn and service costs before revenue decline becomes visible. Friction across delivery, support and returns weakens trust in competitive markets. CX improvement requires journey mapping, operational alignment and feedback loops. Firms fixing root-cause friction improve retention, stabilise revenue and lower acquisition dependence.

Conversion depends on linking discovery to transaction. Shoppable formats, review-centric landing pages and engagement-based retargeting align intent with purchase. Brands integrating social analytics with commerce data improve attribution clarity, lower CAC and capture digitally influenced demand more efficiently.